Last Friday, September 15th, the Exmouth Chamber of Commerce and Industry treated attendees to an inspiring day at the Women’s Conference titled ‘Empower.’ Held at the picturesque Mantrays Ningaloo Beach Resort, the event was not only a scenic delight but also a treasure trove of valuable insights and experiences, thanks to the dynamic business coach, Elsa Mitchell. This year’s Empower Women’s Conference focused on demystifying the customer journey and provided attendees with a roadmap for success. Here, we’ll delve into some key takeaways and memorable moments from this empowering event.
Understanding the Customer Journey:
Elsa Mitchell’s session began by unraveling the intricacies of the customer journey. She emphasized that knowing how your customers find you is crucial. Whether it’s through word-of-mouth, social media, or Google searches, understanding these touchpoints helps you tailor your marketing efforts effectively.
Engagement is Key:
Elsa stressed the significance of how you engaging with your customers. Whether it’s through messenger, phone, or email, being accessible is essential. She highlighted the importance of having auto-reply systems in place, ensuring that customers receive acknowledgment and feel valued.
Consistency and Branding:
Adding brand identity, your catchphrase and your Unique Selling Proposition (USP) to all communications was another key takeaway. Consistency in branding helps in creating a strong and memorable impression.
Businesses were advised to reward customer loyalty and recommended strategies for collecting email addresses. Elsa stressed that this not only allows for retargeting customers but also creates an opportunity to nurture long-term relationships. The collection of client email addresses can also add significant value to your business if you are planning to sell
Life Beyond Socials
There is a world outside of social media, don’t be afraid to do the things people aren’t doing or are afraid to do.
Featuring on Podcasts:
After Elsa shared her own personal Podcast journey she emphasized the significance of appearing on podcasts as a way to boost your businesses SEO through backlinks. Sharing your expertise on relevant podcasts can significantly increase your online presence and credibility.
Writing for Publications:
Elsa also recommended searching for opportunities to contribute to publications by using Google searches like “[writeforus] and inserting your area of expertise.” Many publications are actively seeking contributors, providing a platform to showcase your knowledge.
Effective Email Marketing (EDM):
Conversations were also had in regards to email marketing in your business. Elsa shared some helpful insights into how you should structure your EDMs.
- Starting with a personal touch in your emails to avoid sounding spammy.
- Simplicity is key
- Injecting personality into your communications
Key Takeaways from the Panel Discussion:
The Empower Women’s Conference concluded with a riveting panel discussion featuring industry experts. Here are some valuable takeaways from each of our fearless panelists:
- Don’t Take it Personally Kirsten, Dive Ningaloo
- Consistency is Key, don’t sweat the small stuff and to show up every day consistently. Edwina, Bullara Station
- Trust Your Instincts and don’t listen to your inner mean girl. Anne, The Social Society & Whalers Restaurant
- It’s a moment in time, everything is a process. Leah, The BBQ Father and The BBQ Father Deli
In conclusion, the Empower Women’s Conference 2023 left attendees not only feeling empowered but also armed with practical strategies to enhance their businesses. It was a day filled with knowledge sharing, inspiration, and networking. As the event came to a close, it was evident that the lessons learned would have a lasting impact on the businesses and careers of all who attended.
Keep these insights in mind as you continue your business journey and remember, what may seem basic to you can be truly mind-blowing to someone else.
Recommendations From Elsa
Audio Book: “Crushing It” by Gary Vaynerchuk.
This book is a treasure trove of insights on personal branding and leveraging social media to achieve success.
Test out the power of AI tools like Chat GPT, which can generate ideas, rewrite content, craft social media captions, and even provide website content.
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